Every Door Direct Mail works by allowing businesses to focus on their print marketing and content while the postal service handles distribution. Rather than spending time researching every address or prospect, you can make better use of your time and money to focus on your marketing campaign, customer service, and sales. The USPS provides businesses with competitive rates for Every Door Direct Mail printing, so the return on investment (ROI) is good. Small to medium-sized businesses in the area can reach customers in specific areas related to their business by using the mail delivery route information supplied through this program instead of specific addresses printed on each postcard to distribute.
Here's a list of some businesses that are natural fits for EDDM® campaigns:
Benefits of Every Door Direct Mail
• Local Area Marketing
For EDDM, there is no mailing list required, which saves money. Often, businesses would have to purchase a mailing list with addresses and contact information to neighborhood homes. However, EDDM operates by the mail carrier who takes the message to every household along a specific route without the need for their individual addresses. You can focus on getting your ad out to the entire community and into the hands of consumers more efficiently. Simply identify the carrier routes, control the dropping date, and the postal service will do the delivery.
• No Postal Limits
Mailings within a specific quantity (typically 200–5,000) will not require additional purchasing of a postal permit. The postal service will give a certain EDDM permit that clients can add to their mailer pieces. This permit makes sure that the postcards are not mailed together along with the mass mailings and produces huge savings in time and cost for businesses.
• Discount Offers
Direct mail marketing such as EDDM can give discounts directly to customers. This helps retain customers and bring in customers who have not purchased in a while. Shoe stores and skincare product lines often use this method—the coupons provide incentives for customers to visit your store again to redeem their code, and it encourages them to purchase items they might not otherwise have considered they need. You can make this need rise in them as you explain the product’s benefits and appeal in your EDDM ad.
• Cost-Effective
EDDM is one of the most cost-effective methods to advertise for small businesses. The postage per piece is only $0.187! Take advantage of sending a much larger postcard for the same postage cost!
SIZES AVAILABLE - SAME POSTAGE COST:
6.25"x9" / 6.25"x11" / 4"x12" / 8.5"x7" / 8.5"x11" / 9"x12" / 12"x15"
• Easy to Target/Set Up
One of the best benefits of EDDM is that is can be highly targeted. Since these campaigns are geographically focused and are backed by a purchasing history of customers, it can be directed to customers who are most likely to act on the marketing. Additionally, it only takes a few steps to put together. Print Direct For Less offers four different processing options, as follows:
4 Processing Choice Options for Your Convenience:
1) WE PRINT & BOX FOR SHIPPING
We will print and carton pack your project for shipping directly to you. Once you receive the product, you can prepare the mailing for delivery to your local USPS office using the proper Guidelines established for EDDM by the USPS. You will pay for the UPS Shipping Costs and can see that rate when entering your "ship to" ZIP CODE in the pricing calculator during your order.
2) WE PRINT, BAND IN 100's & BOX FOR SHIPPING
We will print and rubber band your project in bundles of 100, and then carton pack your project for shipping directly to you. Once you receive the product, you can prepare the Facing Slip paperwork for each bundle of 100 as required per the EDDM Guidelines by the USPS. You can then deliver the mailing to your local USPS facility. You will pay for the UPS Shipping Costs and can see that rate when entering your "ship to" ZIP CODE in the pricing calculator during your order.
3) WE PRINT, BAND IN 100's WITH FACING SLIPS & BOX FOR SHIPPING We will print and rubber band your project in bundles of 100, prepare the Facing Slip paperwork for each bundle of 100 as required per the EDDM Guidelines by the USPS, and then carton pack your project for shipping directly to you. Once you receive the product, you can then deliver the mailing to your local USPS facility. You will pay for the UPS Shipping Costs and you can see that rate when entering your "ship to" ZIP CODE in the pricing calculator during your order.
4) WE DO IT ALL FOR YOU! We will print and rubber band your project in bundles of 100, prepare the Facing Slip paperwork for each bundle of 100 as required per the EDDM Guidelines by the USPS, and then carton pack your project for shipping directly to your local USPS facility via UPS. There is an additional charge for that UPS delivery. This is a true "TURNKEY" option for you that is extremely affordable and takes the burden completely out of your hands.
CUSTOM DESIGN
Additionally, our professional Design staff and Direct Mail Marketing team can create a custom design for your EDDM Direct Mail Marketing Campaign that is based on elements that have already worked in your industry. Your EDDM Postcard design will go through our stringent 8 point checklist of MUST HAVES when it comes to Direct Mail Postcard Design. When we design your piece as part of your EDDM, your price will include postage, color printing on 2 sides, heavy gloss card stock (12 pt.), building your target audience, USPS paperwork prepared, delivery to your local USPS facility, 4-5 day turn time.
Tips for great EDDM
Be sure to include strong calls to action, promote time-sensitive sales or promotions, and include clear, easy-to-read phone numbers, addresses, or dates. Capture their attention quickly and give them the important information right away. EDDM campaigns can bridge the gap between physical and digital marketing. By pointing potential customers to your website, or making discounts only redeemable online, you create a one-two punch by engaging your audience both on and offline.
• Use a large mailer format. The large mailer format automatically sets you apart from the crowd. Go big or go home!
• Make sure your headline is large and demands attention. EDDM gets the message to everyone, but you only have a few seconds to grab their attention, so make it count. You want your headline to be compelling and entice people to keep reading and interacting with your mailer.
• Use great photos or illustrations. Less really is more when it comes to getting and keeping the attention of your prospects. Infographics, photos and big, crisp graphics will help your piece stand out. These are more engaging than cluttering up your direct mail piece with long waterfalls of text, which potential customers are less likely to read.
• Make the mailer interactive. Adding elements that engage the customer is a great way to make an impression. Custom features like scratch offs are a great way to reveal offers and giveaways.
• Make your call to action easy to follow. This is maybe the single best piece of advice we can give. Make sure the prospect knows what to do next. Do you want them to call you, come in to your store on a specific date, or find you online? Make this call to action clear and easy to follow.
• Track your EDDM success. Use unique coupon codes, URLs or specific EDDM-only phone numbers so you can track the success of your campaign. How many people called, stopped by, or signed up to your site? This will give visibility into your marketing success – and push you over the edge into using more sophisticated marketing.
Every Door Direct Mail® is the perfect way for any small business to get their marketing in the hands of a local audience.