PRINTING PROCESS: COMMERCIAL VS GANG RUN OFFSET VS DIGITAL

Monday September 23, 2019
 Printing Process - Commercial vs Gang Run Offset vs Digital The printing process simply put is the addition of ink and coating over a substrate (mainly paper) to create a finished product that is within industry color standards. This is also referred to as “Pleasing Color” by many printing professionals.  There are basically 3 types of print shops:• Commercial Color Shop• Gang Run Shop • Digital ShopA Commercial Color Shop would be used for projects that utilize spot colors or there is a demand for critical color matching. A commercial print shop will have web or sheet presses for offset lithography and...

POSTAGE RATE VS. SIZE?

Friday September 13, 2019
 POSTAGE RATE VS SIZE?Have you ever tried to figure out postage for a direct mail campaign?  Why are there different postage costs?  Lets explore some of the different size postcards in reference to their postage costs.There are so many different sized postcards from which to choose.  When do you go big and when is a 4x6 the better option? Direct mail is a great way to reach your clients or gain new ones.  Printing and postage costs are marketing dollars well spent.  However, you do not want to pay for a jumbo card when a postcard is really all you need.  Let’s...

What is EDDM?

Wednesday September 04, 2019
 EDDM (Every Door Direct Mail) is a program offered by the USPS (U.S. Postal Service) that markets businesses to every door of a chosen neighborhood without using an actual mailing list with names.  Because this service offers a reduced postal rate, businesses can easily reach their target customers and stay within their budget.  The USPS distributes your mail piece to every home along the selected routes.  Every Door Direct Mail works by allowing businesses to focus on their print marketing and content while the postal service handles distribution. Rather than spending time researching every address or prospect, you can make better use...

LET'S TALK ABOUT PAPER

Tuesday August 20, 2019
 Why paper matters…Choosing the best paper for your project starts with understanding why paper is so important. Your customers will compare the quality of your marketing with the quality of your products and/or services. Producing a high-quality print job suggests you have a high-quality business that offers high-quality products, services, and customer support. Imagine, if you will, receiving two postcards in the mail, each from competing businesses yet featuring similar offers and designs. The first company’s postcard is paper-thin and flimsy, the colors are dull, and the inks appear scuffed. The second company’s postcard is thick and substantial, the colors are bright,...

HOW TO PREPARE YOUR FILES FOR PRINTING

Thursday August 08, 2019
 Start from the BeginningIt is important to prepare your files for print correctly from the very beginning, so that every design choice you make throughout the project will have that end goal in mind. It is much easier to convert an offset print-ready file to a non-print-ready, used for web, email or social media than the other way around. Design for print first, then create the other formats. Auto-ProofingAt Printdirectforless.com we have an auto proofing system that allows you to upload your files to your order. The proofing system will check your file to see that it meets certain criteria that make...

WHAT WORKS BEST WHEN MAILING POSTCARDS?

Thursday July 25, 2019
WHAT WORKS BEST WHEN MAILING POSTCARDS? Studies have shown that Direct Mail is still the best way to reach your customers or gain new ones.  Studies have also shown that receiving a postcard in the mail is more effective than a digital advertisement attached to an email.  Let’s look at the best ways to maximize your Return on Investment (ROI) when using Direct Mail Marketing.  The most important concept when planning a direct mail campaign is finding your Target Demographic.  It is important to make sure your mailing list is accurate and you are targeting the people that you feel would be most...

POSTCARDS: DOES ONE SIZE FIT ALL?

Tuesday July 16, 2019
 With so many sizes, which is the best postcard size for your company?  If you are going to invest money into a direct mail postcard marketing campaign, you want it to be as effective as possible. One of your first questions when starting the design process is going to be something along the lines of, “what is the best size of postcard for my business?” When potential clients go to check their mail and they pull out a stack of advertisements, letters and postcards, will your postcard stand out among the rest and catch their attention? A smaller postcard might save your...

MARKETING WITH PRINTED BOOKLETS BRINGS HUGE BENEFITS

Monday July 08, 2019
 There are two main ways businesses will use design: digital, and print form. With the vast emergence of digital marketing, print is often seen as an outdated, ‘traditional’ form of marketing, which is far from the case. Printed marketing materials are still effective, their value has just become clouded by the evolving digital marketing options.  The impact of a well-designed printed piece will leave a long-lasting impression on anyone. With the increasing amount of time spent online, both at home and the office, seeing a printed marketing piece brings a sense of worth to your product or service that is often lost in all...

HOW TO CHOOSE A CATALOG AND BOOKLET PRINTER THAT BRINGS YOU EXTREME VALUE

Friday June 21, 2019
 There is a difference in who prints your Catalog or Booklet, and you need to know how to find the right printer for your end product’s appearance and the price that you pay. JUST FOR THE RECORDThere is no difference between a Catalog and a Booklet when it comes to what they are.  They are word preferences used interchangeably like the use of “Soda” & “Pop”.  Catalogs and Booklets are the same thing. FIRST THINGS FIRSTThe Five most important things to consider when using a Catalog or Booklet to promote your products or services are as follows and in no specific...

GET THE BEST BANG FOR YOUR BUCK WHEN MAILING CATALOGS

Friday June 07, 2019
 Catalogs just look nice!  A catalog tells your target market audience “We have something of value to share with you.”  It is hard to throw away a well-designed catalog.  Whether the receiver needs the items or not, they will flip through the pages and even save it for later.  Also interesting to note, Millennials, the group most thought to tune out traditional advertisements in favor of online digital ads, self-report that they prefer to receive information via traditional mailed catalogs versus e-mail.According to a USPS study, catalogs are the most read type of direct mail, with 42 percent of recipients reading...

CREATING A SUCCESSFUL CATALOG DESIGN

Monday June 03, 2019
Catalogs are one of the most effective sales tools on the market for many companies, and are a very powerful avenue for promoting products and services. The print catalog remains one of the world’s best sales tools. These paper-based publications have many advantages: • Constant brand exposure• User-friendly for all ages• Easy readability• Quick search for products  Just think about it: we receive catalogs in the mail weekly, pick them up on the way out of stores and catalogs even come in the orders that are shipped to us. Catalogs allow us to browse and shop on our own time and seem to...

PRINT CATALOGS ARE STILL IMPORTANT IN THE AGE OF AMAZON

Thursday May 23, 2019
 As advertising has become increasingly dominated by the Facebook and Google duopoly, it would be easy to write off the print catalog as a relic. But more retailers and service-oriented companies are making a return to rolling out catalogs to hook prospects and keep existing customers loyal.  Even Amazon is reportedly planning to launch a toy catalog.  Costco, which has distributed catalogs to its customers for over 20 years, maintains that catalogs are a crucial driver for sales, both online and in its e-commerce stores. They state, “When we’ve done tests and not mailed things, we’ve seen a huge downward impact...

Direct Mail Extinct?

Thursday May 09, 2019
Think Direct Mail is Extinct? Think Again!We love to hear people say direct mail is dead because we know it means our customers’ direct mail campaigns have less competition. Contrary to popular belief, though it seems every one is so dependent upon the instant in-your-face digital age methods these days, traditional printed direct mail marketing is anything but extinct. And, aren’t you tired of all the time-consuming pop-ups and interruptions that online marketing pushes at you? A simple postcard received in the mail gives customers an option to save it and go back to it later … no annoying pop-ups… time is...

Happy Birthday to PDFL!

Sunday August 05, 2018
Happy Birthday to Us! It has been 14 years since we launched our online presence and it's been an amazing 14 years for all of us here at PrintDirectforLess.com...a huge credit goes to you, our customer.On our special day, our wish is for you to have a great year ahead. We started our commercial printing company in 1986, and as the printing industry changed so did we. We adapted to the new market demands by taking our experience as a commercial printer and adding the latest technology to establish ourselves as one of the first Online Printers. Our goal is to bring our customers the finest quality printing at the lowest possible pricing...
 

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